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TOEIC Reading 5 Exercisee 168

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Question: 
O:8:"stdClass":2:{s:8:"question";s:95:"If the advertising campaign ______more effective, the company would gain a larger market share.";s:7:"choices";a:4:{i:0;s:7:"will be";i:1;s:2:"is";i:2;s:9:"have been";i:3;s:4:"were";}}
Answer: 
d
TOEIC Reading 5 Category: 
content access: 
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answer explanation: 

<p dir="ltr" style="line-height:1.2;text-align: justify;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:'Times New Roman',serif;color:#000000;background-color:#ffffff;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">The sentence is a </span><span style="font-size:13.999999999999998pt;font-family:'Times New Roman',serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;"> second conditional. The second conditional talks about a situation that is unlikely to happen and imagines the result of the situation.&nbsp;</span></p><p><b style="font-weight:normal;" id="docs-internal-guid-38d17d8b-7fff-9595-c8c4-54e0136f994a">The second conditional:</b></p><div dir="ltr" style="margin-left:0pt;" align="left"><table style="border:none;border-collapse:collapse;table-layout:fixed;width:468pt"><colgroup><col></colgroup><tbody><tr style="height:0pt"><td style="border-left:solid #000000 1pt;border-right:solid #000000 1pt;border-bottom:solid #000000 1pt;border-top:solid #000000 1pt;vertical-align:top;padding:5pt 5pt 5pt 5pt;overflow:hidden;overflow-wrap:break-word;"><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:'Times New Roman',serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">If + S1 + simple past, S2 + would/ could/ should/ might + the basic form of a verb</span></p></td></tr></tbody></table></div><p><br></p><p dir="ltr" style="line-height:1.2;margin-top:0pt;margin-bottom:0pt;"><span style="font-size:13.999999999999998pt;font-family:'Times New Roman',serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">In this sentence pattern, when the subject in the if-clause is “I,” “he,” “she,” or “it,” and the verb is a be verb, the verb is “were” instead of “was” in formal writing. Thus, the correct answer is Choice (D) </span><span style="font-size:13.999999999999998pt;font-family:'Times New Roman',serif;color:#000000;background-color:transparent;font-weight:400;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">were</span><span style="font-size:13.999999999999998pt;font-family:'Times New Roman',serif;color:#000000;background-color:transparent;font-weight:400;font-style:normal;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">.&nbsp;</span></p>