你知道此單字嗎?
product line 產品線 star_border
很多大型公司都有很多不同的 product line,像是大家熟悉的蘋果,除了 iPhone 以外,還有 ipod、ipad、Macbook、Apple Watch等等,藉此提升用戶體驗、提高品牌知名度,增加品牌的銷售影響力。
We launched the finished product last month. It's the first in the new product line.
我們上個月推出了成品,它是新產品線的第一批。
We look forward to expanding our product lines and international reach next year.
我們期待明年擴大我們的產品線和國際影響力。
The Coca-Cola Company started with one product and expanded its product line to more than 3,500 beverages worldwide, including Sprite, Fanta, and Minute Maid.
可口可樂公司的生意從一種產品開始,後來產品線擴展到全球超過 3,500 多種飲料,包括雪碧、芬達和美粒果。
你知道此單字嗎?
custom-made 訂做的;訂製的 star_border
/ˌkʌs.təmˈmeɪd/
根據你腳的形狀、大小、喜歡的舒適度而特別製作的鞋子,你就可以說這雙鞋是 custom-made shoes,中文譯為(客人專屬)訂製的或是量身打造的。
In our store, all of the dresses are custom-made.
我們店裡所有的衣服都是訂製的。
I can't believe how well it fits, just like a custom-made one. Thanks, Tanya. I really like it.
我不敢相信它的合身程度,就像定制的一樣。 謝謝Tanya,我很喜歡。
★★★★★ 5 Stars Right up there with the best shoes I've ever owned I was attracted by the Italian craftsmanship and I ordered a pair of custom-made oxfords in hand-painted midnight blue. I felt in good hands right from the start. The measurement process was professional and all my questions were answered thoroughly. The shoes came out beautiful and the fit was spot on and very comfortable. |
★★★★★ 評價五顆星 (品質)跟我曾經擁有過最好的鞋子一樣的好 我被義大利的工匠藝術所吸引,訂購了一雙訂製的牛津鞋,(我選了)手繪午夜藍的顏色。從一開始我就感覺我來對地方了。測量的過程很專業,我所有的問題都得到了詳細的回答。訂製鞋成品很漂亮,很合腳也很舒服。 |
上面顧客評價提到的「訂製款牛津鞋」,我們也可以用 bespoke 這個形容詞: a pair of bespoke oxfords。它的中文解釋和 custom-made 一樣是「訂做的、訂製的」,但 bespoke 當中涉及的工藝、技巧、布料、皮革等等是更高一個層次的,比方說 a bespoke suit 就是那種根據個人身型貼合但不緊繃、手工縫製、極致奢華的西裝,bespoke garments 價錢雖然昂貴,但是好好保養穿個十幾二十年都不成問題(Bespoke garments are intended to last a lifetime.)。
至於一般最常見的「成衣」,我們可以用 ready-made、ready-to-wear 或是 off-the-rack 來形容哦!
你知道此單字嗎?
customize 客製化 star_border
/ˈkʌs.tə.maɪz/
客製化的英文是 customize,我們都知道「顧客」是customer,將custom(光顧、惠顧)加上動詞字尾 -ize,就成了「客製化」的 customize。
Is there a way to customize my Facebook background color scheme?
有沒有辦法可以讓我客製化我的Facebook背景配色?
This new startup company is building an app allowing people to customize clothes by using their own personal photos and designs.
這家新成立的公司正在開發一款應用程式,允許大家使用自己的個人照片和設計來客製化衣服。
McDonald's is making changes to its menu and looking to offer customers more options to customize their burgers.
麥當勞正在改變其菜單,以及提供消費者更多選擇來客製化他們的漢堡。
Some airlines like JetBlue have already expressed interest in using facial recognition technology to customize passengers' experiences, such as allowing gate agents to recognize customers and even one day determining travelers' moods.
像是JetBlue等一些航空公司已經表示有興趣使用臉部識別技術來客製化旅客的體驗,例如允許登機口接待人員辨識乘客,甚至有一天可以測定旅客的情緒。
你知道此單字嗎?
debut 首次出現;新品問市;首演 star_border
/ˈdeɪ.bju/
Debut 是一個法文字(début),意思是「初次登台」,當企業推出新商品時,可以使用這個字,意思是「新品問市」,這個字也可以用來形容演員或是歌手「首演; 第一次公開演出; 出道」用英文說就是:to make someone's debut/make a debut。
This cell phone for business users is expected to make a debut in Q3 of 2012 and will retail for a price around USD$340.
這個鎖定商務人士的手機將於2012年第三季問市,零售價格為340美元。
Apple nearly always debuts its new iPhones in September each year, with COVID-19 causing one notable exception in 2020. And fans around the world expect the iPhone 14 to be announced in mid-September 2022 and hit stores around a week later.
蘋果幾乎總是在每年9月推出新款iPhone,因為COVID-19(而推遲的)2020(發表會)是例外。世界各地的粉絲預計iPhone 14將於2022年9月中旬發布,並在一週後上市。
He started as an actor, making his debut as a director in 1990.
他一開始是名演員,1990年首次擔任導演。
He made his singing debut at a very young age.
他在很小的時候就開始了他的歌唱生涯。
The singer debuted 10 years ago, at the age of 15.
這位歌手在10年前出道,當時年僅15歲。
She made her professional stage debut in Swan Lake.
她在《天鵝湖》中完成了她的首次職業舞臺演出。
你知道此單字嗎?
discontinue 停止;中止 star_border
/ˌdɪs.kənˈtɪn.juː/
及物動詞 discontinue 意思是「停止」做某件事或是「停止」提供某項服務,企業「停產」某樣產品也是用這個動詞,像是年輕一點的世代可能見都沒見過 iPod Shuffle 和 Nano,因為蘋果早在2017年就停產了 iPod Shuffle 和 iPod Nano了(The iPod Shuffle and iPod Nano were discontinued in 2017.)。
Do not discontinue the treatment without consulting your doctor.
不要在沒有諮詢醫生的情況下停止治療。
She had enrolled for a BA degree from the University of British Columbia; however, she discontinued her studies to pursue a career in modeling.
她已經在UBC大學攻讀了文學士學位;然而,她停止了學業,轉而從事模特兒事業。
If fewer than fifteen students sign up, the course will be discontinued.
如果少於15名學生報名,課程將中止。
To increase profitability, a business has no other choice but to discontinue a certain product or an entire product line.
為了提高獲利能力,企業別無選擇,只能停產某個產品或整條產品線。
FUJIFILM has announced that it will discontinue the sale of some photographic film products due to a long-term decrease in demand.
富士軟片宣布,由於需求長期減少,部分攝影膠卷產品將停產。
The new product released last year hasn't lived up to our expectations. We are thinking about discontinuing it.
去年發布的新產品並沒有達到我們的預期。我們正在考慮停產。
If you still use Fujicolor Pro 160NS 120 or Fujichrome Velvia 50 LF sheet film, stock up now – they've been discontinued.
如果您仍在使用 Fujicolor Pro 160NS 120 或 Fujichrome Velvia 50 LF 膠片,請立即囤貨—它們已停產。
Our supplier just informed me that the shoe you recently ordered has been discontinued due to low sales, so your purchase was canceled. Now, if I remember correctly, you were shopping for running shoes in...um...in Size 13—not a common one. So, a tough spot. However, I'm going to email you links to some products that might work for you. And, for your information, we offer a pair of running shoes in Size 12.5 that run big. They're the most similar to the shoes you originally wanted, so I suggest getting them. Either way, it's up to you. |
我們的供應商剛剛告訴我們您最近所訂購的鞋款因為銷售量低迷而已經停產了,所以您的訂單被取消了。嗯,如果我記得沒錯的話,您...嗯...購買了尺寸13號的慢跑鞋。這個尺寸不常見。所以這是很為難的狀況。不過我會用電子郵件寄一些可能適合您的商品的連結。另外要讓您知道,我們是建議您考慮一雙尺寸12.5號的慢跑鞋,它的版型大一些。這跟您原本所想訂購的鞋子最為類似, 因此建議您買這雙。兩種選擇都給您,就請您自行決定了。 |
你知道此單字嗎?
hit stores 上市;上架 star_border
To hit stores = to hit the shelves = to hit the store shelves 都是指某個商品「上市」,也就代表消費者可以在零售地點(retail locations)買到它。
Maroon 5's new album hits stores this Thursday, but you can buy it early from their website right now!
Maroon 5 的新專輯本週四上架,但你現在可以從他們的網站上提前購買!
Apple nearly always debuts its new iPhones in September each year, with COVID-19 causing one notable exception in 2020. And fans around the world expect the iPhone 14 to be announced in mid-September 2022 and hit stores around a week later.
蘋果幾乎總是在每年9月推出新款iPhone,因為COVID-19(而推遲的)2020(發表會)是例外。世界各地的粉絲預計iPhone 14將於2022年9月中旬發布,並在一週後上市。
When will the final installments in the Song of Ice and Fire book series hit the shelves? It's been nearly three years since Game of Thrones aired its series finale.
冰與火之歌系列的最後幾部什麼時候上架?《權力遊戲》播出劇終集都已經快三年了。
如果我們提到的是「書」即將出版、在各大書店販售,我們也可以稍微變化一下用 to hit (the) bookshelves 這個慣用語來表達,因此上面最後一個例句,你可以說:When will the final installments in the Song of Ice and Fire book series hit bookshelves? 來看更多例句:
It's hard to imagine when "A Game of Thrones" hit bookshelves 20 years ago, in August 1996, the reception was less than impressive.
很難想像當《權力遊戲》(冰與火之歌第一部)在20年前的1996年8月上架時,反應並不那麼令人印象深刻。
His new fantasy novel hits bookshelves this summer, and I am so excited. I can't wait to find out who murdered Guinevere!
他的新奇幻小說今年夏天上架,我好興奮。 我迫不及待地想知道是誰謀殺了Guinevere!
I appreciate you all coming to the office a bit early this morning. I sent a memo earlier about this meeting regarding a new line of beverages that will hit the stores next month. It is called Energy Plus. It is a beverage that will be marketed to athletes, as it is not only rich in vitamin C but also provides only 200 calories per serving and a very low amount of fat. |
感謝大家今天早上全部提早來辦公室。我稍早發了會議相關訊息給大家,有關下個月即將上市的飲料,這款叫做 Energy Plus的商品 ,是以運動員為販售目標的飲料,這款飲料不但富含維他命C而且還提供每份只有200卡路里的熱量以及非常少量的脂肪。 |
你知道此單字嗎? /launch/ [l.ao1.n.ch]
launch 發行;推出;(產品)上市 star_border
/launch/ [l.ao1.n.ch] US /lɑːntʃ/ UK /lɔːntʃ/
當一家公司要發行或是第一次上市新的產品,我們可以用 launch 或是 roll out 來表達。
In just one month, we're going to launch our limited-release sneakers.
我們將在一個月後推出限量版運動鞋。
The automaker plans to launch a new line of electric cars with a sleek design and longer driving range.
這家汽車製造商計劃推出全新系列標榜設計時尚、續航力更強大的電動汽車。
Last month, our company launched a product designed to go head-to-head with Apple's iPad. It's the first finished product in the new product line.
我們公司上個月推出了一款旨在與 Apple的iPad 並駕齊驅的產品。它是新產品線中的第一批成品。
Good afternoon, everyone. As you know, our company is launching a new line of nonstick cookware. We believe this new line of nonstick cookware will appeal to people who value a low-fat diet.
午安。如各位所知道的, 我們公司最近上市了不沾黏的烹飪器具。我們相信這款不沾黏的烹飪器具會吸引到對低脂飲食有興趣的人。
Microsoft will roll out its new operating system on Thursday.
微軟將在星期四推出新的操作系統。
Every year they roll a new phone out that is meant to make your current one seem obsolete.
他們每年都會推出一款新手機,就是要讓你當前使用的手機顯得過時。
Product launch = 產品上市
I appreciate you all coming to the office a bit early this morning. I sent a memo earlier about this meeting regarding the delay in our product launch. While it isn't a good business practice to postpone a launch, a competitor released a similar product last week, and we don't want our campaign to overlap with theirs. |
感謝大家今天早上全部提早來辦公室。我稍早發了會議相關訊息給大家,有關推遲我們的產品上市的事。雖然說商品延遲上市在商業上是不好的作法,但有個競爭公司在上一週上市了類似的商品,我們的行銷活動不想與他們撞期。 |
你知道此單字嗎?
prototype (產品的)原型 star_border
/ˈproʊ.t̬ə.taɪp/
Prototype 是某種新技術在投入量產前的「模型」,用來測試設計、產品素質等等,像是 a working prototype of the new car 這樣子的「樣品車」就幾乎具備了這部新車所有該有的功能。
From concept sketch to prototype to mass production, The Ford Motor Company is digitizing as much of the car-making process as it can.
從概念草圖到樣車再到大量生產,福特汽車公司盡可能地數位化汽車製造的過程。
She has filed a patent application and hopes to have a working prototype by the end of the year.
她已經提出了專利申請,並希望在年底之前能有一個工作原型。
We're testing a prototype for an innovative coffee maker. You'll soon get to see how it works.
我們正在測試一台新創咖啡機的原型。你很快就會見識它的功能了。
你知道此單字嗎?
put something on the market (商品)上市;(房子)掛牌出售 star_border
To put (something) on the market 光看單字很好理解,把(某樣東西)放到市場上,最常見的用法是指將房屋「掛牌出售」供買家(homebuyers)購買,另外也有企業推出商品「上市」,或是個人「把東西拿去賣」的解釋。
Housing supply has fallen dramatically since the pandemic. Why aren't there more homes available to put on the market?
自(新冠)疫情大流行以來,住房供應急劇下降。為什麼沒有更多的房屋可以販售?
They had to put their house on the market after John lost his job.
約翰失業後,他們不得不將房子掛牌出售。
The property has been put on the market for $399,000.
該房產已以399,000美元的價格上市。
We'll put our car on the market after we get it tuned up. Hopefully, we can sell it at a good price.
我們將汽車整理好後會拿去賣。 希望我們能賣個好價錢。
The purpose of this meeting is to inform you that we will start promotions for our new sedan model. We will launch a series of auto shows across the country before we actually put this new vehicle model on the market. This will give us plenty of opportunities for more exposure. |
本次會議的目的是通知大家,我們將開始促銷我們的新款轎車。在我們真正將這款新車投放市場之前,我們將在全國舉辦一系列的車展。這將為我們提供更多曝光機會。 |
你知道此單字嗎? /re-lease/ [r.iy0.l.iy1.s]
release 發行;發布;公開 star_border
/re-lease/ [r.iy0.l.iy1.s] /rɪˈliːs/
Release 動詞名詞同形,我們先來看動詞的用法,當我們說一家公司要「發布」某個新產品、電影公司要「發行」電影或藝人要出CD了等等,我們可以用 release 這個及物動詞,Release 也有「發布、公開」資訊的意思,Release 當名詞時候,意思是「發布、公開」,例如 : a release date = 公開上映日期,a press release = 新聞稿。
Release = 「發布」某個新產品
The band hopes to release their new album by next summer.
樂團希望在明年夏天之前發行他們的新專輯。
They've just released a CD of their greatest hits.
他們剛剛發行了一張 CD,集結了他們最熱門的單曲。
Adele, the 15-time Grammy winner, announced that her new album 30 would finally be released on Nov 19th, after months of teasing and speculation.
經過數月的戲弄和猜測,15次格萊美獎得主Adele宣布,她的新專輯《30》最終將於11月19日發行。
Multi-Mobile has just released the latest model of their smartphone series, the X-Man 3500. At the launch, CEO, Mark Strongman, pointed out the rising importance of e-commerce, and therefore, they will be selling their latest model through virtual channels for the first time in the company's history. Moreover, a new campaign is said to be launched starting this week, led by the head of the public relation department, to promote publicity for the new product and build brand loyalty. |
Multi-Mobile剛發表了他們智慧型手機系列的最新機型X-Man 3500。在發表會上,執行長Mark Strongman指出電子商務的重要性日益增加,因此,他們將破天荒首次透過虛擬通路來銷售最新的機型。除此之外,據說從這週開始將有新的宣傳活動,將由公關部門主管來帶領,期望能增加新產品曝光度以及建立品牌忠誠度。 |
Release =「發布、公開」資訊
Figures released yesterday show that long-term unemployment is still rising.
昨天公佈的數據顯示,長期失業率仍在上升。
The mayor has released a statement explaining the reasons for his resignation.
市長發表了一份聲明,解釋他辭職的原因。
Tesla has released its financial results for the first quarter of 2022 by posting an update on its Investor Relations website.
特斯拉在其投資者關係網站上發布更新,發布了2022年第一季度的財務業績。
Release 名詞的用法:
A release date = 公開上映日期
The film's original release date was in May 2021 but was pushed back for unknown reasons.
電影原定於2021年5月上映,但因不明原因被推遲了。
Paramount Pictures and Skydance have decided to postpone the release dates for Mission: Impossible 7 & 8 in response to delays due to the ongoing pandemic.
因應因(新冠)疫情大流行造成的延誤,派拉蒙影業和天空之舞傳媒已決定推遲《不可能的任務7》和《不可能的任務8》的上映日期。
A press release = 新聞稿
The company issued a press release announcing the appointment of a new CEO.
公司發佈新聞稿,宣佈任命新任執行長。
In a press release, H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third-largest food and beverage company in North America.
在新聞稿中,H.J. Heinz Company(亨氏)和Kraft Foods Group, Inc.(卡夫)宣布,他們已達成最終合併協議,成立卡夫亨氏集團,成為北美第三大食品和飲料公司。
你知道此單字嗎?
specification 規格;規範;標準 star_border
US /ˌspes.ə.fəˈkeɪ.ʃən/ UK /ˌspes.ɪ.fɪˈkeɪ.ʃən/
Specification(s) (通常用複數) 意思要完成一項工作(比方說蓋房子、造車)的詳細說明(a detailed instruction)和當中使用的材料跟規格,比較不正式的寫法是 spec(s),像是每每有新款iPhone上市,大家都會急著問這次的iPhone規格是什麼:What specs does the iPhone 13 have?
To make/build/manufacture/produce something to ... specifications = 依照( )的規格來製造
All products are made exactly to the customer's specifications.
所有産品完全按照客戶的具體要求製造。
Each machine is built to the highest specifications.
每台機器都按照最高規格製造。
The house has been built exactly to our specifications.
房子完全按照我們要的規格建造。
What are the specifications of Canon EOS 250D? Does it have a movable screen?
佳能EOS 250D的規格是什麼?它有可以移動的螢幕嗎?
來看一個廣告:
FineLine Printing offers the highest quality custom marketing and promotional materials, including booklets, brochures, calendars, business cards, and more! Each and every product is printed to your specifications and sent directly to your doorstep as fast as 3 days. |
FineLine Printing提供最優質的客製行銷和宣傳材料,包括小冊子、廣告手冊、日曆、名片等!每件產品都根據您要的規格打印,並在3天內直接寄送到您的家門口。 |
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product-line
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custom-made
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customize
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debut
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