In part 2, the examiner will give you a task card which asks you to talk about a particular topic. You will be given 1 minute to prepare and 1-2 minutes to talk about the topic. You will not be interrupted during this time, so it is important to keep talking.
Please have a pen & paper ready for note taking.
When you see a red line begin speaking your answer
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Speaking test part 2: candidate task card
Describe an advertisement that persuaded you to buy a product.
You should say
What advertisement it was
Was it shown on TV, radio or newspaper
What was good about that advertisement
Explain why you think that advertisement made the product seem attractive.
Start preparing now
Speaking test part 2: candidate task card
Describe an advertisement that persuaded you to buy a product.
You should say
What advertisement it was
Was it shown on TV, radio or newspaper
What was good about that advertisement
Explain why you think that advertisement made the product seem attractive.
Speaking test part 2: candidate task card
Describe an advertisement that persuaded you to buy a product.
You should say
What advertisement it was
Was it shown on TV, radio or newspaper
What was good about that advertisement
Explain why you think that advertisement made the product seem attractive.
Thank you!
You have completed this part.
Speaking test part 2: candidate task card
Describe an advertisement that persuaded you to buy a product.
You should say
What advertisement it was
Was it shown on TV, radio or newspaper
What was good about that advertisement
Explain why you think that advertisement made the product seem attractive.
Record the Response
Band 9 Model Response
When I was driving this morning, I passed an advertisement on a sign, like a small poster. The sign showed some scrambled eggs pictured next to two delicious looking pieces of toast and a steaming hot cup of coffee. As soon as I saw it, I immediately felt a growl in my stomach and I realized that I was quite hungry! Curious what the sign was promoting, I looked below the picture of the breakfast and saw that the coffee shop nearby was giving away a free cup of coffee with every breakfast order. So, the next thing I did was walk into the coffee shop and order the breakfast from the picture to go!
I think that the ad was especially effective in convincing me to spend money for two reasons. The first is that the picture made the food look very appetizing, which appealed to me a lot since I was so hungry. Secondly, the promotion being advertised was actually a good deal and allowed me to save some money on a cup of coffee, which I still would have bought otherwise. That advertisement was really well-done.
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SAMPLE Score Summary 
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SAMPLE Criteria Score Reports
Pronunciation 5/9
• attempts to control features but lapses are frequent
• mispronunciations are frequent and cause some difficulty for the listener
Pronunciation is about how you form English sounds and how you use natural English intonation. Your pronunciation and intonation can damage your score if it is difficult for the raters to understand what you are saying.
How to Improve
Watch the following pronunciation video lessons to improve your pronunciation.
| Vowel | Video Lesson |
| Vowel ɪ and i | ... |
| Vowel ɛ and æ | ... |
| Vowel ə and ʌ | ... |
| Vowel ɔ and ɑ | ... |
| Vowel ʊ and u | ... |
| Consonants | Video Lesson |
| Consonant b and p | ... |
| Consonant d and t | ... |
| Consonant g and k | ... |
| Consonant dʒ and tʃ | ... |
| Consonant v and f | ... |
| Consonant ð and θ | ... |
| Consonant s and z | ... |
| Consonant ʃ and ʒ | ... |
| Consonant m, n and ŋ | ... |
| Consonant l and r | ... |
| Consonant h, w and y |
...
... ... |
Fluency and Coherence 5/9
• may over-use certain connectives and discourse markers
• produces simple speech fluently, but more complex communication causes fluency problems
Fluency and Coherence is about how quickly you can speak, how much pausing and hesitation you use, and how well you use connection words to develop and organize your talk. You don't have to speak quickly, but just quickly enough to sound natural and explain all of your ideas. Raters want to hear natural rhythm and flow.
How to Improve
To improve your speech flow...
Unnatural Pauses and Hesitations Reduction Exercise
Practice any IELTS question and record your answer. Then listen to your recording and...
Speech Pacing Exercise
An important key to earning a high score on Speech delivery is pacing in your speech. A good pacing means using proper pauses and word stresses. Here is a step-by-step exercise that can help you improve the pacing in your speech:
- ...
- ...
- ...
Grammatical Range and Accuracy 5.5/9
Correct grammar usage is about how you use English grammar and sentence structure. Raters want to see that you can use what you know correctly. Your grammar doesn't have to be perfect to score high, but mistakes shouldn't interfere with your meaning.
How to Improve
Using right tenses is important in IELTS speaking. Every time you are not sure about what tense you should use, refer to our sample answer and...
| Grammar topic | Lesson |
| All past tenses | ... |
| Present perfect tense | ... |
| How to talk about future using right tenses | ... |
| Mixed Verb Tenses in English: Conditionals and IF clauses | ... |
Lexical Resource (Vocabulary) 6/9
• generally paraphrases successfully
Lexical Resource (Vocabulary) is about how you use English words. Raters are looking for responses that use different words correctly and accurately, and that use a wide range of words that help listeners understand.
How to Improve
To improve your vocabulary in speaking, ...
IELTS speaking LessonsCompleted: 0 / 64
Useful vocabulary for Part 3 questions about advertising
What types of advertising do you like?
Back in the day, I used to enjoy those catchy jingles on prime-time TV. Normally, at least one in ten TV commercials would have some kind of entertaining slogan that could really crack me up. Sadly, with all the banal Internet ads these days, creative advertisements are few and far between.
Billboards and newspaper ads are about the only types of advertising I can tolerate. And only because I can easily pay no attention to them whatsoever. This is not the case with all those annoying pop-ups on the Internet or the notorious commercials on TV that abound during prime-time viewing.
What types of advertising do you dislike?
I detest various forms of covert advertising, which are plentiful, if you ask me. Sometimes, you find and watch a decent film, only to realise that it is packed with product placement. As far as I am concerned, such forms of advertising have no accountability to the public and should be banned.
Internet ads, especially on Google and Facebook, can get really annoying. There are times my newsfeed is drowning in ads and my inbox is flooded with spam emails. Some of them are rather attention-grabbing, but on closer inspection, they almost always have hidden disclaimers.
What popular types of advertising are there in today’s world?
Internet ads are definitely all the rage. Some of them are quite creative, using vigorous words and entertaining slogans. One must be wary of false advertising, though, as the Internet abounds with companies that lack integrity.
Gone are the days of those Madison Avenue provocative advertisements, full of celebrity endorsements, misleading words, and exaggerated claims. Today, only genuine types of advertising count. In my opinion, testimonials from real customers and word-of-mouth advertising reign supreme.
Why do you think there are so many advertisements nowadays?
I believe it has become immensely hard to get your product or service noticed. In the past, transit advertising and promotional flyers could do the trick. In this day and age, advertising calls for utmost creativity, and one must truly excel in guerilla marketing to succeed.
Unless your business has a strong focus on the local community, you need to get inventive with advertising. Luckily, there is no shortage of forms of advertising out there. From catchy tunes on the radio to telemarketing to cold calling, you’d be hard-pressed to not know how to stand out.
What are the various places where we see advertisements?
One curious aspect of advertising is that its old forms don’t seem to go anywhere. They are here to stay, and in this day and age, you can see the non-intrusive Google ads and the good old aggressive sponsorship alike. It seems that there is no escape from advertising.
It is my strong belief that various types of advertising evolve in parallel with media. Take classified ads, for example. In the past, you would only see them in newspapers and magazines, but nowadays, you can notice them on TV and on the Internet alike.
Types of advertisements
- Commercials/TV commercials/Commercial advertising
- Promotional flyers
- Classified advertisements/classified ads/newspaper ads
- Internet ads (Facebook/Google ads/internet pop-ups)
- Billboard: a large outdoor board for displaying advertisements;
- Telemarketing
- Covert advertising: The phrase "covert advertising" refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola. It is referred to as "covert" because it is not direct advertising, but subliminally viewers often notice the product.
- Transit advertising: Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas
- Sponsorship: money that is given, usually by a company, to support a person, organization or activity
- Guerrilla marketing: Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service
Primetime: the time at which a radio or television audience is expected to be at its highest.
Cold calling: make an unsolicited visit or telephone call to (someone), in an attempt to sell goods or services.
Testimonial: a formal written statement about the qualities of a product or service:
Product placement: a form of advertising in which a product appears or is mentioned as part of a film or television programme
Celebrity endorsement: An endorsement is a form of public support or approval. Endorsements are given to politicians and products. If you give something an endorsement, you're basically saying "I approve of this person or product."
Jingle: a light ringing sound such as that made by metal objects being shaken together.
Word of mouth: If news or information passes by word of mouth, people tell it to each other rather than it being printed in written form.
Slogan: a short and striking or memorable phrase used in advertising.
Provocative: If you describe something as provocative, you mean that it is intended to make people react angrily or argue against it.
Positive and negative impacts of advertising on society
|
The positive impact of advertising |
The negative impact of advertising |
|
For customers: Help consumers choose between different goods/make informed choices about different goods For companies: Be vital/indispensable to sales Reach the target audience promote/spread brand awareness Level the playing field Social advertising inform people of social issues such as drunk driving and drug abuses |
Entice/sway/lure consumers to purchase goods that are not of necessity Buy things impulsively Customers are swayed by false advertising |