IELTSΑκρόασηΕξάσκηση38

The answer is features. The script states, "Studies have shown that emotions are much more successful in getting customers to react than simply pointing out a product’s features and functions." This clearly shows that appealing to customers’ emotions is more important than explaining a product’s features.

Associated Text:
Studies have shown that emotions are much more successful in getting customers to react than simply pointing out a product’s features and functions.

The answer is influence. The lecturer explains, "Showing how a new computer will improve a potential customer’s life tends to have more influence than simply explaining how it works." This indicates that illustrating a customer’s life improvement has more influence over showing how a product functions.

Associated Text:
Showing how a new computer will improve a potential customer’s life tends to have more influence than simply explaining how it works.

The answer is claims. The passage states, "Well, it’s no secret that consumers tend to doubt marketing claims – for good reasons." This shows that advertisers point out a product's faults because customers are suspicious of the claims made by marketers.

Associated Text:
Well, it’s no secret that consumers tend to doubt marketing claims – for good reasons.

The answer is perfect. The lecturer says, "So, the idea was that Volkswagen pays attention to detail and so the cars they sell are perfect when they reach the customer." This indicates that Volkswagen ads showed that their cars had to be perfect before being sold.

Associated Text:
So, the idea was that Volkswagen pays attention to detail and so the cars they sell are perfect when they reach the customer.

The answer is mothers. The script says, "A good example of labelling is when the Jif brand launched an advertising campaign called ‘Choosy mums choose Jif’." This means the campaign was aimed at mothers.

Associated Text:
A good example of labelling is when the Jif brand launched an advertising campaign called ‘Choosy mums choose Jif’.

The answer is care. The script mentions, "they were saying that mothers who choose different brands didn’t care about the food their kids ate." This clearly supports the answer.

Associated Text:
they were saying that mothers who choose different brands didn’t care about the food their kids ate.