IELTSलिसनिंगअभ्यास51

The answer is functional food. The script states, "It is fair to say that it has triggered a functional food revolution and become a multi-billion pound industry." This makes it clear that the kind of revolution yoghurt launched was a 'functional food' revolution.

Associated Text:
It is fair to say that it has triggered a functional food revolution and become a multi-billion pound industry.

The answer is profit margins. The passage says, "Some specialised, heavily-packaged yoghurts have profit margins over 15%, which is, of course, a figure manufacturers dream of." This indicates what some yoghurt products have that is higher than 15%.

Associated Text:
Some specialised, heavily-packaged yoghurts have profit margins over 15%, which is, of course, a figure manufacturers dream of.

The answer is success. The part of the script that supports this is: "Add clever branding and marketing and you have a recipe for success." Therefore, branding and marketing made yoghurt a 'success.'

Associated Text:
Add clever branding and marketing and you have a recipe for success.

The answer is health shops. The script says, "But just 60 years ago, the yoghurt market did not even exist. Yoghurt was only really found in health shops." This directly answers where yoghurt could only be bought years ago.

Associated Text:
Yoghurt was only really found in health shops.

The answer is sugar. The relevant text is, "With added sugar and real fruit, it was an instant hit and launched a yoghurt revolution on our supermarket shelves." The addition of sugar made yoghurt a mass-market product.

Associated Text:
With added sugar and real fruit, it was an instant hit and launched a yoghurt revolution on our supermarket shelves.

The answer is commodity. The passage states, "Added value is where you take something that is a basic, cheap, raw commodity product like milk, and start processing it or packaging it or marketing it in a way that moves it up the chain so you can charge more for what you're doing." The correct term here is 'commodity.'

Associated Text:
Added value is where you take something that is a basic, cheap, raw commodity product like milk, and start processing it or packaging it or marketing it in a way that moves it up the chain so you can charge more for what you're doing.

The answer is treat. The passage supplies: "The so-called 'Muller Corner' transformed the yoghurt market, turning a traditionally healthy food into a sweet, luxurious treat." Therefore, in the 1980s, people started to see yoghurt as a sweet treat.

Associated Text:
The so-called 'Muller Corner' transformed the yoghurt market, turning a traditionally healthy food into a sweet, luxurious treat.