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This listening practice simulates the fourth section of the IELTS Listening test. Listen to the audio and answer questions 33-40.
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Questions 33-35
Choose the correct letter, A, B, or C.

Write your answers in boxes 33-35 on your answer sheet.

33. According to the lecturer, product placement is

34. The aim of product placement is to

35. Product placement strategies have become more

The answer is A. The lecturer defines product placement in the introduction: 'Product placement is a form of advertising in which branded goods and services are featured in a video production that targets a large audience.' This clearly identifies it as an advertising strategy. Alternatives (B) and (C) are incorrect: (B) refers to video production itself, rather than the advertising technique, and (C) says it is 'less commonly — live performances', so it is not 'often' used in them.

Associated Text:
Product placement is a form of advertising in which branded goods and services are featured in a video production that targets a large audience.

The answer is B. The lecturer explains that product placement 'allows the audience to develop a stronger connection with the brand and provides justification for their purchase decision.' This shows the aim is to connect the audience with a brand, not just mention it (A) or create good feelings about the show itself (C).

Associated Text:
This method allows the audience to develop a stronger connection with the brand and provides justification for their purchase decision.

The answer is C. The script states that 'advertisers and producers have become more sophisticated in how they use product placements.' This makes option (C) correct. Options (A) and (B) are incorrect, as the text discusses more nuanced, subtle, and sophisticated approaches, not simply being more obvious or dishonest.

Associated Text:
Advertisers and producers have become more sophisticated in how they use product placements.

Questions 36-40
Complete the notes below.

Write NO MORE THAN TWO WORDS for each answer.

Effect:

After watching a product placement, people can identify a (36) more easily.

Example:

James Bond driving new Ford models in Casino Royale.

Trend:

Ad blindness and the proliferation of (37) services have created a gap in traditional TV ads.

The role of digital editing:

Digital editing has made it possible to (38) product placements after filming has finished.

To remove brands featured in a film, producers can use the technique of product (39) or to tape over  (40) .

The answer is brand. The explicit effect described is: 'viewers of a product placement are more able to name a brand after seeing it used in a TV show.' This means recognizing or identifying the brand is easier after such exposure.

Associated Text:
For example, viewers of a product placement are more able to name a brand after seeing it used in a TV show.

The answer is streaming. The script states: 'with the increase in ad blindness (that's the ability to ignore ads), and the spread of streaming, a gap has formed in traditional televised advertising.' Therefore, the proliferation of streaming services is creating the gap mentioned in the note.

Associated Text:
with the increase in ad blindness (that's the ability to ignore ads), and the spread of streaming, a gap has formed in traditional televised advertising.

The answer is introduce/change. The script says: 'Editing technology has been used to introduce or even change product placements in post-production, sometimes going back to change branded items used in the shows long after they were filmed.' This demonstrates that digital editing can add or alter product placements after filming.

Associated Text:
Editing technology has been used to introduce or even change product placements in post-production, sometimes going back to change branded items used in the shows long after they were filmed.

The answer is displacement. The script instructs: 'if an advertiser objects to their brand being featured in a movie, the producers may engage in 'product displacement', when they remove logos digitally.' Thus, 'displacement' is the technique referred to for removing brands.

Associated Text:
the producers may engage in 'product displacement', when they remove logos digitally.

The answer is recognisable labels. The script states: 'Another option, known as 'greeking', sees recognisable labels edited out or taped over.' Therefore, 'recognisable labels' are what are taped over in this technique.

Associated Text:
Another option, known as 'greeking', sees recognisable labels edited out or taped over.

Note: After the instruction audio, you will have 20 seconds to look at questions before listening to the talk.
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Answer Sheet
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Rezumat al scorurilor
0 / 1
Multiple Choice
Summary Completion
Multiple Selection
Short Answer
Matching
Sentence Completion
Diagram Labelling
Note Completion
Form Completion
Table Completion
Flow Chart Completion
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