IELTSListeningÖva58

The answer is trend. The script says, 'with the first wave of this technology, marketers wanted to see how they were performing, how to “trend” on social media, and then make decisions based on that.' Here, the word 'trend' is exactly the word used in the context of what marketers were aiming to do on social media before.

Associated Text:
'with the first wave of this technology, marketers wanted to see how they were performing, how to “trend” on social media, and then make decisions based on that.'

The answer is complex. The script says, 'Now it's much more complex - marketers are managing multiple brands, there are many social networks to manage and there is a lot of content to generate each day.' The change that has occurred is to a more complex situation.

Associated Text:
'Now it's much more complex - marketers are managing multiple brands, there are many social networks to manage and there is a lot of content to generate each day.'

The answer is huge. The script says, 'The work marketers have to do on social media is huge.' The note wants a word describing the amount of work, and 'huge' is the exact adjective used.

Associated Text:
'The work marketers have to do on social media is huge.'

The answer is spending. The script says the technology is 'becoming more about using the data that really matters to play around with audiences, optimise content, see how people engage and of course, optimise spending.' This matches the answer blank referring to what is now optimized using data.

Associated Text:
'The technology is becoming more about using the data that really matters to play around with audiences, optimise content, see how people engage and of course, optimise spending.'

The answer is personalities. The script says, 'For example, are there different personalities that prefer different product lines?' This matches the note’s requirement to state what marketers want to know about product line preferences.

Associated Text:
'For example, are there different personalities that prefer different product lines?'

The answer is guesswork. The script says, 'In the past this was done by guesswork or agency studies, but today it's almost happening in real time.' The note refers to methods marketers used previously, and 'guesswork' is mentioned first in the pair.

Associated Text:
'In the past this was done by guesswork or agency studies, but today it's almost happening in real time.'

The answer is decisions. The script says, 'Marketers can have a view of their audience almost immediately that allows them to make quick, smart decisions.' The note asks for what real-time view allows marketers to make, and 'decisions' is specified in the script.

Associated Text:
'Marketers can have a view of their audience almost immediately that allows them to make quick, smart decisions.'

The answer is tools. The script says, 'so marketers are adding tools that allow them to gauge how an advertisement has performed in terms of cost, reach and audience engagement against total spend.' The note asks for what marketers add to see ad performance, and 'tools' is the exact match.

Associated Text:
'so marketers are adding tools that allow them to gauge how an advertisement has performed in terms of cost, reach and audience engagement against total spend.'

The answer is competitors. The script says, 'Marketers want to know not only how they performed, but also whether they paid more or less than their competitors.' As the note refers to a comparison in spending, the correct word is 'competitors.'

Associated Text:
'Marketers want to know not only how they performed, but also whether they paid more or less than their competitors.'

The answer is focus. The script states, 'Marketers’ first big focus at the moment is engagement.' The note asks for the main thing marketers are concentrating on, and the script directly supplies 'focus.'

Associated Text:
'Marketers’ first big focus at the moment is engagement.'