Questions 31-40
Complete the notes below.
Write ONE WORD ONLY for each answer.
How fitness fashions spread
• Influencers on social media become 'ambassadors' for a brand.
• Some influencers receive large fees for promotional work.
• Famous athletes are influential.
• An American brand's media campaign attracted publicity by upsetting competitors.
The answer is routines because the lecture says people began sharing videos of their workouts and routines with followers.
Associated Text:
people first began posting videos of their workouts and routines and instantly sharing them with their followers.
The answer is demand because marketing teams aim to create huge demand for workout styles or equipment that were previously unknown.
Associated Text:
marketing teams aim to create huge demand for a workout style or piece of equipment that was previously unknown.
The answer is boutique because the lecture says boutique gym chains track which routines or pieces of equipment are trending on social media.
Associated Text:
boutique gym chains have a major role to play. They have dedicated teams closely watching which routines or pieces of equipment are trending on social media,
The answer is bloggers because the PR campaign paid for well-known fitness bloggers to visit specialist studios in Sweden.
Associated Text:
They paid for a group of well known fitness bloggers to fly out and visit specialist studios in Sweden, where the workout was already established.
The answer is joint because the advertising promoted trampoline cardio as low-impact training that was good for the joints.
Associated Text:
The advertising that followed was carefully designed to promote it as low impact training that's especially good for the joints
The answer is hotel because QuickPulse promoted its classes inside hotel chains rather than using a major retail launch.
Associated Text:
In the USA, the brand decided against a big retail launch in favour of putting their classes inside hotel chains rather than standalone studios.
The answer is time because HIIT appealed to busy consumers by requiring much less time than other workouts.
Associated Text:
It requires significantly less time than other forms of workout to deliver a similar fitness benefit, which made it perfect for busy professionals.
The answer is image because tourism agencies used open water swimming to build the image of UK lakes.
Associated Text:
The growing demand for open water swimming has been used by tourism agencies to build the image of UK lakes more generally.
The answer is exports because the lecture says açaí popularity brought a steady increase in açaí exports.
Associated Text:
there has been a steady increase in açaí exports
The answer is forests because clearing rainforest for açaí palms resulted in poor quality forests with lower biodiversity.
Associated Text:
this has resulted in poor quality forests, with much lower biodiversity than before,
