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TOEIC Vocabulary Flashcard

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Product Launch & Product Discontinuing
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custom-made
Can you define this word?
custom-made star_border
/ˌkʌs.təmˈmeɪd/

If something is custom-made, it is made according to someone's special requirements.

  • In our store, all of the dresses are custom-made. 
  • I can't believe how well it fits, just like a custom-made one. Thanks, Tanya. I really like it.

★★★★★ 5 Stars Right up there with the best shoes I've ever owned

I was attracted by the Italian craftsmanship and I ordered a pair of custom-made oxfords in hand-painted midnight blue. I felt in good hands right from the start. The measurement process was professional and all my questions were answered thoroughly. The shoes came out beautiful and the fit was spot on and very comfortable. 


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customize
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customize star_border
/ˈkʌs.tə.maɪz/

Customize= make or change something according to the buyer's or user's needs (Verb)

  • Is there a way to customize my Facebook background color scheme?
  • This new startup company is building an app allowing people to customize clothes by using their own personal photos and designs.
  • McDonald's is making changes to its menu and looking to offer customers more options to customize their burgers.
  • Some airlines like JetBlue have already expressed interest in using facial recognition technology to customize passengers' experiences, such as allowing gate agents to recognize customers and even one day determining travelers' moods.

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debut
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debut star_border
/ˈdeɪ.bju/

The debut of a performer or sports player is their first public performance, appearance, or recording. The debut of a product is its first appearance in the market. The phrase "make a debut" is often used.

  • This cell phone for business users is expected to make a debut in Q3 of 2012 and will retail for a price around USD$340.
  • Apple nearly always debuts its new iPhones in September each year, with COVID-19 causing one notable exception in 2020. And fans around the world expect the iPhone 14 to be announced in mid-September 2022 and hit stores around a week later.
  • He started as an actor, making his debut as a director in 1990.
  • He made his singing debut at a very young age. 
  • The singer debuted 10 years ago, at the age of 15.
  • She made her professional stage debut in Swan Lake.

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discontinue
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discontinue star_border
/ˌdɪs.kənˈtɪn.juː/

Discontinue = stop doing or providing something

  • Do not discontinue the treatment without consulting your doctor.
  • She had enrolled for a BA degree from the University of British Columbia; however, she discontinued her studies to pursue a career in modeling.
  • If fewer than fifteen students sign up, the course will be discontinued.
  • To increase profitability, a business has no other choice but to discontinue a certain product or an entire product line.
  • FUJIFILM has announced that it will discontinue the sale of some photographic film products due to a long-term decrease in demand.
  • The new product released last year hasn't lived up to our expectations. We are thinking about discontinuing it. 
  • If you still use Fujicolor Pro 160NS 120 or Fujichrome Velvia 50 LF sheet film, stock up now – they've been discontinued.

Our supplier just informed me that the shoe you recently ordered has been discontinued due to low sales, so your purchase was canceled. Now, if I remember correctly, you were shopping for running shoes in...um...in Size 13not a common one. So, a tough spot. However, I'm going to email you links to some products that might work for you. And, for your information, we offer a pair of running shoes in Size 12.5 that run big. They're the most similar to the shoes you originally wanted, so I suggest getting them. Either way, it's up to you.


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hit stores
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hit stores star_border

Hit stores/hit the shelves/hit the store shelves = be put on the market so people can start buying them

  • Maroon 5's new album hits stores this Thursday, but you can buy it early from their website right now!
  • Apple nearly always debuts its new iPhones in September each year, with COVID-19 causing one notable exception in 2020. And fans around the world expect the iPhone 14 to be announced in mid-September 2022 and hit stores around a week later.
  • When will the final installments in the Song of Ice and Fire book series hit the shelves? It's been nearly three years since Game of Thrones aired its series finale.

Hit bookshelves = be put on the bookstore so people can start buying them

  • It's hard to imagine when "A Game of Thrones" hit bookshelves 20 years ago, in August 1996, the reception was less than impressive.
  • His new fantasy novel hits bookshelves this summer, and I am so excited. I can't wait to find out who murdered Guinevere!

I appreciate you all coming to the office a bit early this morning. I sent a memo earlier about this meeting regarding a new line of beverages that will hit the stores next month. It is called Energy Plus. It is a beverage that will be marketed to athletes, as it is not only rich in vitamin C but also provides only 200 calories per serving and a very low amount of fat. 


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hit the shelves
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hit the shelves star_border

Hit stores/hit the shelves/hit the store shelves = be put on the market so people can start buying them

  • Maroon 5's new album hits stores this Thursday, but you can buy it early from their website right now!
  • Apple nearly always debuts its new iPhones in September each year, with COVID-19 causing one notable exception in 2020. And fans around the world expect the iPhone 14 to be announced in mid-September 2022 and hit stores around a week later.
  • When will the final installments in the Song of Ice and Fire book series hit the shelves? It's been nearly three years since Game of Thrones aired its series finale.

Hit bookshelves = be put on the bookstore so people can start buying them

  • It's hard to imagine when "A Game of Thrones" hit bookshelves 20 years ago, in August 1996, the reception was less than impressive.
  • His new fantasy novel hits bookshelves this summer, and I am so excited. I can't wait to find out who murdered Guinevere!
  • 他的新奇幻小說今年夏天上架,我好興奮。 我迫不及待地想知道是誰謀殺了Guinevere!

I appreciate you all coming to the office a bit early this morning. I sent a memo earlier about this meeting regarding a new line of beverages that will hit the stores next month. It is called Energy Plus. It is a beverage that will be marketed to athletes, as it is not only rich in vitamin C but also provides only 200 calories per serving and a very low amount of fat. 


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launch
Can you define this word? /launch/ [l.ao1.n.ch]
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launch star_border
/launch/ [l.ao1.n.ch] US /lɑːntʃ/ UK /lɔːntʃ/

Launch = begin something such as a plan or introduce something new such as a product

  • In just one month, we're going to launch our limited-release sneakers.
  • The automaker plans to launch a new line of electric cars with a sleek design and longer driving range.
  • Last month, our company launched a product designed to go head-to-head with Apple's iPad. It's the first finished product in the new product line.
  • Good afternoon, everyone. As you know, our company is launching a new line of nonstick cookware. We believe this new line of nonstick cookware will appeal to people who value a low-fat diet. 

Roll out has the same meaning 

  • Microsoft will roll out its new operating system on Thursday.
  • Every year they roll a new phone out that is meant to make your current one seem obsolete.

Product launch 

I appreciate you all coming to the office a bit early this morning. I sent a memo earlier about this meeting regarding the delay in our product launch. While it isn't a good business practice to postpone a launch, a competitor released a similar product last week, and we don't want our campaign to overlap with theirs.


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prototype
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prototype star_border
/ˈproʊ.t̬ə.taɪp/

A prototype is a new type of machine or device which is not yet ready to be made in large numbers and sold.

  • From concept sketch to prototype to mass production, The Ford Motor Company is digitizing as much of the car-making process as it can.
  • She has filed a patent application and hopes to have a working prototype by the end of the year.
  • We're testing a prototype for an innovative coffee maker. You'll soon get to see how it works.

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put something on the market
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put something on the market star_border

 

The purpose of this meeting is to inform you that we will start promotions for our new sedan model. We will launch a series of auto shows across the country before we actually put this new vehicle model on the market. This will give us plenty of opportunities for more exposure.

  • Housing supply has fallen dramatically since the pandemic. Why aren't there more homes available to put on the market?
  • They had to put their house on the market after John lost his job.
  • The property has been put on the market for $399,000.
  • We'll put our car on the market after we get it tuned up. Hopefully, we can sell it at a good price.

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release
Can you define this word? /re-lease/ [r.iy0.l.iy1.s]
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release star_border
/re-lease/ [r.iy0.l.iy1.s] /rɪˈliːs/

Release as a verb

 

1. Release = allows the film to be shown in cinemas, or makes the musical recording available for the public to buy (Verb)

  • The band hopes to release their new album by next summer.
  • They've just released a CD of their greatest hits.
  • Adele, the 15-time Grammy winner, announced that her new album 30 would finally be released on Nov 19th, after months of teasing and speculation. 

Multi-Mobile has just released the latest model of their smartphone series, the X-Man 3500. At the launch, CEO, Mark Strongman, pointed out the rising importance of e-commerce, and therefore, they will be selling their latest model through virtual channels for the first time in the company's history. Moreover, a new campaign is said to be launched starting this week, led by the head of the public relation department, to promote publicity for the new product and build brand loyalty.

 

2. Release = allow something to be shown in public or to be available for use (Verb)

  • Figures released yesterday show that long-term unemployment is still rising.
  • The mayor has released a statement explaining the reasons for his resignation.
  • Tesla has released its financial results for the first quarter of 2022 by posting an update on its Investor Relations website. 

Release as a noun

 

A release date

  • The film's original release date was in May 2021 but was pushed back for unknown reasons.
  • Paramount Pictures and Skydance have decided to postpone the release dates for Mission: Impossible 7 & 8 in response to delays due to the ongoing pandemic.

A press release = an official statement issued to newspapers giving information on a particular matter.​

  • The company issued a press release announcing the appointment of a new CEO.
  • In a press release, H.J. Heinz Company and Kraft Foods Group, Inc. announced that they have entered into a definitive merger agreement to create The Kraft Heinz Company, forming the third-largest food and beverage company in North America.

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specification
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specification star_border
US /ˌspes.ə.fəˈkeɪ.ʃən/ UK /ˌspes.ɪ.fɪˈkeɪ.ʃən/

A specification is a requirement which is clearly stated, for example about the necessary features in the design of something.

    • All products are made exactly to the customer's specifications.
    • Each machine is built to the highest specifications.
    • The house has been built exactly to our specifications.
    • What are the specifications of Canon EOS 250D? Does it have a movable screen?

    FineLine Printing offers the highest quality custom marketing and promotional materials, including booklets, brochures, calendars, business cards, and more! Each and every product is printed to your specifications and sent directly to your doorstep as fast as 3 days. 


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      custom-made

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      customize

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      debut

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      discontinue

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      hit-stores

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      hit-the-shelves

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      launch

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      prototype

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      put-something-on-the-market

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      release

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