IELTS Academic Reading Practice 88

 
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This reading practice simulates one part of the IELTS Academic Reading test. You should spend about twenty minutes on it. Read the passage and answer questions 1-14.

Questions 1-8

The reading passage has seven paragraphs labelled A-G.

Which paragraph contains the following information?

Write the correct letter A-G in boxes 1-8 on your answer sheet.

NB You may use any letter more than once.

1 An explanation of how the market for their cleaning products is widening
2 A reference to the financial problems experienced by a company
3 How the need to increase production lead to further innovation
4 An account of how the dislike of one ingredient inspired the introduction of a new, better one
5 An example of how a product moved into a wider market
6 An outline of how business demand is driving invention
7 An example of how a failing product went on to become a success
8 A reference to the use of research to identify a need
Questions 9-12

Look at the following People (Questions 9-12) and The list of statements below.

Match each person with the correct statement.

Write the correct number A-E in boxes Questions 9-12 on your answer sheet.

NB You may use any letter more than once.

The list of statements
  1. Thinks new products like Shower Power may incur risks
  2. Explained there was a shortage of cash when sales suddenly rose.
  3. Believes innovations need support to succeed
  4. Says business won’t be competitive with innovations
  5. Bought Oz Kleen.

9. Tom Quinn
10. Belinda McDonnell
11. Peter
12. Grant Kearney
Questions 13-14

Choose the correct letter, A, B, C or D.

Write your answers in boxes 13-14 on your answer sheet.

13 Shower Power was concocted in which country?

14 When did Oz Kleen’s next big break occur?


Answer Sheet
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
N/A
16
N/A
17
N/A
18
N/A
19
N/A
20
N/A
21
N/A
22
N/A
23
N/A
24
N/A
25
N/A
26
N/A
27
N/A
28
N/A
29
N/A
30
N/A
31
N/A
32
N/A
33
N/A
34
N/A
35
N/A
36
N/A
37
N/A
38
N/A
39
N/A
40
N/A


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Innovation and Entrepreneurship

A Innovation and entrepreneurship, in the correct blend, can bring breathtaking outcomes and push business in front of the pack. Over a different scope of business triumphs, from the Hills Hoist garments line to the Cochlear ear embed, it is difficult, to sum up without saying the makers took advantage of something purchasers couldn't hang tight to get their hands on. In any case, most thoughts never make it to the market. A few thoughts that trailblazers are striking to potential financial specialists include new water-sparing shower heads, a keyless locking framework, ping-pong balls that keep contamination out of water tanks, growing teeth to develop from undifferentiated organisms embedded in the gum, and innovation to prevent LPG tanks from exploding. Grant Kearney, CEO of the Innovation Xchange,  which connects businesses to innovation networks, says he knows about incredible business thoughts that he realizes will never be available. "Thoughts independent from anyone else are completely pointless", he says. "A thought possibly progresses toward becoming development when it is associated with the correct resources and capabilities".

B One of Australia's most recent innovation triumphs originates from a lemon-scented restroom cleaner called Shower Power, the equation for which was composed in a processing plant in Yatala, Queensland. In 1995, Tom Quinn and John Heron purchased a failing cleaning items business, Oz Kleen, for 250,000. It was selling 100 various types of cleaning items, primarily in mass. The business was declining, the cleaning recipes were inadequate and ecologically brutal, and there were a couple of customary customers. Presently Shower Power is claimed to be the best selling washroom cleaning item in the nation. In the previous year, nearly four million bottles of Oz Kleen's Power items have been sold and the organization presupposes 2004 offers at 10 million bottles. The company's, deals in 2003 came to $11 million, with 700k of business exports. Specifically, Shower Power is making huge advances in the British market.

C Oz Kleen's turnaround started when Quinn and Heron procured a mechanical scientist to revive the product line. Statistical surveying demonstrated that individuals were searching for a superior cleaner for the restroom, all around viewed as the hardest room in the home to clean. The organization additionally needed to make the item recipes all the more environmentally friendly. One of Tom Quinn's children, Peter, aged 24 at the time, started working with the scientific expert on the equations, taking a gander at the potential for citrus-based cleaning items. He hated all the chlorine-based cleaning items that overwhelmed the market. "We would not like to utilize chlorine, straightforward as that", he says. "It offers terrible working conditions and there's no cash in it". Peter took a gander at citrus substances, for example, orange peel, to supplant the petroleum contents in cleaners. He is credited with finding the Shower Power Equation. "The head", he says. The organization is a formula in a vault someplace and I'm the sole proprietor of the licensed innovation.

D In the first place, Shower Power was sold just in business amounts, however, Tom Quinn chose to move it in 750ml bottles after the consistent "raves" from clients at their retail location at Beenleigh, close Brisbane. Clients were going to distant locations to purchase supplies. Others started writing to OzKleen to state how great Shower Power was. "We did a dummy label and went to see Woolworths", Tom Quinn says. The Woolworths purchaser took a container home and could expel a stain from her bowl that had been difficult to move. Starting there on, she supported the item and Oz Kleen had its first grocery store request, for a palette of Shower Power worth $3000. "We were euphoric", says Oz Kleen's financial manager, Belinda McDonnell.

E Shower Power was released in Australian grocery stores in 1997 and turned into the best selling item in its classification for a half year. It was full-time production deck in the processing plant, marking and packaging Shower Power to keep with demand. Oz Kleen jettisoned every single other item and re-made the business around Shower Power. This stage, reviews McDonnell, was exceptionally intense. "It was hand-to-mouth, the capital was extremely low," she says. Oz Kleen needed to pay new-line charges to market chains, which additionally crushed edges.

F Oz Kleen's next enormous break came when the girl of a Coles Myer official utilized the item while on holidays in Queensland and persuaded her dad that Shower Power ought to be in Coles general stores. In spite of the item achievement, Peter Quinn says the organization was careful about to what extent the sales would last and hesitated to burn through cash on redesigning the assembling procedure. Accordingly, he recalls significant lots of working nonstop to stay aware of demands. Little tanks were all the while being utilized, so groups were little, and containers were marked and filled manually. The exclusive Oz Kleen depended on income to grow. "The product couldn't match the rate of demand," Peter Quinn says. In the long run another packaging machine was purchased for $50,000 in the desire for streamlining creation, yet he says: "We got ripped off." Since at that point, he has been building up another computerized packaging machine that can control the measure of foam delivered in the fluid, so bottles can be filled more effectively - "I adore thinking of new thoughts." The machine is being licensed.

G Peter Quinn says Oz Kleen's way to deal with innovative work is open slather. "In the sense that if I need it, I get it. It is tied in with accomplishing something straightforward that nobody else is doing. The vast majority of these things are simply sitting before individuals ... it's simply observing the chances." With an attempted and tried item, Oz Kleen is growing abroad and growing more Power-brand family unit items. Tom Quinn, who recently ran an housing agency, says: "We are rivaling a similar market everywhere throughout the world, the cleaning items are sold all over the place." Shower Power, known as Bath Power in Britain, was propelled four years back with the assistance of a fare advancement concede from the Federal Government. "We needed to do it straight away in light of the fact that we understood we had similar open doors around the world." Oz Kleen is as of now number three in the British market, and the following stop is France. The Power extend incorporates cleaning items for floor coverings, kitchens and pre-wash stain removal. The Quinn and Heron families are as yet included. Oz Kleen has been drawn nearer with offers to purchase the organization, yet Tom Quinn says he is content with things as they seem to be. "We're having some good times."

Reading Passage Vocabulary
Innovation and Entrepreneurship

A Innovation and entrepreneurship, in the correct blend, can bring breathtaking outcomes and push business in front of the pack. Over a different scope of business triumphs, from the Hills Hoist garments line to the Cochlear ear embed, it is difficult, to sum up without saying the makers took advantage of something purchasers couldn't hang tight to get their hands on. In any case, most thoughts never make it to the market. A few thoughts that trailblazers are striking to potential financial specialists include new water-sparing shower heads, a keyless locking framework, ping-pong balls that keep contamination out of water tanks, growing teeth to develop from undifferentiated organisms embedded in the gum, and innovation to prevent LPG tanks from exploding. Grant Kearney, CEO of the Innovation Xchange,  which connects businesses to innovation networks, says he knows about incredible business thoughts that he realizes will never be available. "Thoughts independent from anyone else are completely pointless", he says. "A thought possibly progresses toward becoming development when it is associated with the correct resources and capabilities".

B One of Australia's most recent innovation triumphs originates from a lemon-scented restroom cleaner called Shower Power, the equation for which was composed in a processing plant in Yatala, Queensland. In 1995, Tom Quinn and John Heron purchased a failing cleaning items business, Oz Kleen, for 250,000. It was selling 100 various types of cleaning items, primarily in mass. The business was declining, the cleaning recipes were inadequate and ecologically brutal, and there were a couple of customary customers. Presently Shower Power is claimed to be the best selling washroom cleaning item in the nation. In the previous year, nearly four million bottles of Oz Kleen's Power items have been sold and the organization presupposes 2004 offers at 10 million bottles. The company's, deals in 2003 came to $11 million, with 700k of business exports. Specifically, Shower Power is making huge advances in the British market.

C Oz Kleen's turnaround started when Quinn and Heron procured a mechanical scientist to revive the product line. Statistical surveying demonstrated that individuals were searching for a superior cleaner for the restroom, all around viewed as the hardest room in the home to clean. The organization additionally needed to make the item recipes all the more environmentally friendly. One of Tom Quinn's children, Peter, aged 24 at the time, started working with the scientific expert on the equations, taking a gander at the potential for citrus-based cleaning items. He hated all the chlorine-based cleaning items that overwhelmed the market. "We would not like to utilize chlorine, straightforward as that", he says. "It offers terrible working conditions and there's no cash in it". Peter took a gander at citrus substances, for example, orange peel, to supplant the petroleum contents in cleaners. He is credited with finding the Shower Power Equation. "The head", he says. The organization is a formula in a vault someplace and I'm the sole proprietor of the licensed innovation.

D In the first place, Shower Power was sold just in business amounts, however, Tom Quinn chose to move it in 750ml bottles after the consistent "raves" from clients at their retail location at Beenleigh, close Brisbane. Clients were going to distant locations to purchase supplies. Others started writing to OzKleen to state how great Shower Power was. "We did a dummy label and went to see Woolworths", Tom Quinn says. The Woolworths purchaser took a container home and could expel a stain from her bowl that had been difficult to move. Starting there on, she supported the item and Oz Kleen had its first grocery store request, for a palette of Shower Power worth $3000. "We were euphoric", says Oz Kleen's financial manager, Belinda McDonnell.

E Shower Power was released in Australian grocery stores in 1997 and turned into the best selling item in its classification for a half year. It was full-time production deck in the processing plant, marking and packaging Shower Power to keep with demand. Oz Kleen jettisoned every single other item and re-made the business around Shower Power. This stage, reviews McDonnell, was exceptionally intense. "It was hand-to-mouth, the capital was extremely low," she says. Oz Kleen needed to pay new-line charges to market chains, which additionally crushed edges.

F Oz Kleen's next enormous break came when the girl of a Coles Myer official utilized the item while on holidays in Queensland and persuaded her dad that Shower Power ought to be in Coles general stores. In spite of the item achievement, Peter Quinn says the organization was careful about to what extent the sales would last and hesitated to burn through cash on redesigning the assembling procedure. Accordingly, he recalls significant lots of working nonstop to stay aware of demands. Little tanks were all the while being utilized, so groups were little, and containers were marked and filled manually. The exclusive Oz Kleen depended on income to grow. "The product couldn't match the rate of demand," Peter Quinn says. In the long run another packaging machine was purchased for $50,000 in the desire for streamlining creation, yet he says: "We got ripped off." Since at that point, he has been building up another computerized packaging machine that can control the measure of foam delivered in the fluid, so bottles can be filled more effectively - "I adore thinking of new thoughts." The machine is being licensed.

G Peter Quinn says Oz Kleen's way to deal with innovative work is open slather. "In the sense that if I need it, I get it. It is tied in with accomplishing something straightforward that nobody else is doing. The vast majority of these things are simply sitting before individuals ... it's simply observing the chances." With an attempted and tried item, Oz Kleen is growing abroad and growing more Power-brand family unit items. Tom Quinn, who recently ran an housing agency, says: "We are rivaling a similar market everywhere throughout the world, the cleaning items are sold all over the place." Shower Power, known as Bath Power in Britain, was propelled four years back with the assistance of a fare advancement concede from the Federal Government. "We needed to do it straight away in light of the fact that we understood we had similar open doors around the world." Oz Kleen is as of now number three in the British market, and the following stop is France. The Power extend incorporates cleaning items for floor coverings, kitchens and pre-wash stain removal. The Quinn and Heron families are as yet included. Oz Kleen has been drawn nearer with offers to purchase the organization, yet Tom Quinn says he is content with things as they seem to be. "We're having some good times."

 
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