Audio question:
Note: After the instruction audio, you will have 20 seconds to look at questions before listening to the
talk.
Questions 33-38
Complete the table below.
Write NO MORE THAN ONE WORD for each answer.
Write NO MORE THAN ONE WORD for each answer.
| Psychology in Advertising | |
| Tactic | How it works |
| Emotion |
Appealing to customers’ emotions is more important than explaining a product’s Illustrating customer’s life improvement has more over showing how a product works. |
| Product’s faults |
Based on the idea that customers are suspicious of made by marketers. Volkswagen ads showed that their cars had to be before they were sold. |
| Labelling |
Telling buyers that they are doing the right thing. A brand called ‘Jif’ launched an advertising campaign aimed at . Those who opted for other brands didn’t about the food their children ate. |
Questions 39-40
Label the diagram below.
39
40
BestMyTest IELTS listening Report
Score Summary 
0 / 1
Multiple Choice
0/1
Summary Completion
0/1
Multiple Selection
0/1
Short Answer
0/1
Matching
0/1
Sentence Completion
0/1
Diagram Labelling
0/1
Note Completion
0/1
Form Completion
0/1
Table Completion
0/1
Flow Chart Completion
0/1
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