Audio question:
Note: After the instruction audio, you will have 20 seconds to look at questions before listening to the
talk.
Questions 29-35
Complete the notes below.
Write NO MORE THAN TWO WORDS for each answer.
Write NO MORE THAN TWO WORDS for each answer.
Branding and marketing: yoghurt
In half a century, yoghurt has proven itself to be a mass-market phenomenon.
Yoghurt, once a humble health food, has launched a revolution.
Some yoghurt products have higher than 15%.
Clever branding and marketing have helped to make yoghurt a .
years ago, yoghurt could only be bought in .
The addition of made yoghurt a mass-market product.
Added value means a product is being charged higher by processing, packaging or marketing raw products.
In the 1980s, people started to see yoghurt as a sweet .
Questions 36-40
Complete the table below.
Write NO MORE THAN ONE WORD OR A NUMBER for each answer.
Write NO MORE THAN ONE WORD OR A NUMBER for each answer.
| Probiotics | |
| What are they? | Yoghurt containing special . |
| When did they first appear? | 1996. Prior to that they were . |
| Which company was first to produce them? | Yakult – but a French company, Danone, was quick to recognise their . |
| How quickly did the UK probiotic market grow? |
From £ million in 1997 to £62 million in . |
BestMyTest IELTS listening Report
Score Summary 
0 / 1
Multiple Choice
0/1
Summary Completion
0/1
Multiple Selection
0/1
Short Answer
0/1
Matching
0/1
Sentence Completion
0/1
Diagram Labelling
0/1
Note Completion
0/1
Form Completion
0/1
Table Completion
0/1
Flow Chart Completion
0/1
Hello! :)
Submit your listening answers to auto generate this report.
Submit your listening answers to auto generate this report.