IELTS® Speaking 2 Practice 1

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In part 2, the examiner will give you a task card which asks you to talk about a particular topic. You will be given 1 minute to prepare and 1-2 minutes to talk about the topic. You will not be interrupted during this time, so it is important to keep talking.

Please have a pen & paper ready for note taking.

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Speaking test part 2: candidate task card

Describe an advertisement that persuaded you to buy a product.

You should say

  • What advertisement it was

  • Was it shown on TV, radio or newspaper

  • What was good about that advertisement

Explain why you think that advertisement made the product seem attractive.

Start preparing now
Speaking test part 2: candidate task card

Describe an advertisement that persuaded you to buy a product.

You should say

  • What advertisement it was

  • Was it shown on TV, radio or newspaper

  • What was good about that advertisement

Explain why you think that advertisement made the product seem attractive.


Start speaking now...


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Review Status: No review requested Status: (N/A)
Review Summary (Sample)
Final Score Band 5.5
Fluency and Coherence 5.5/9
Lexical Resource (Vocabulary) 7/9
Grammatical Range and Accuracy 4/9
Pronunciation 6/9
Feedback Each speaking review includes detailed audio feedback.

Audio feedback (Sample)

This audio feedback is based on a student's response to the following Part 3 questions:

1. What kind of people become famous in your country?
2. Why do sports stars and movie stars become so popular?
3. What is the difference between people who became famous in the past and people who become famous in these days?
4. Do you think it is more difficult to become famous in the past than these days?
5. What kind of people may become famous in the future?
6. Do people want to read about someone interesting like a move star or an athlete or do they want to read about someboday who wants to make a big change in the word?
How we review your speaking response Our IELTS certified instructors will review your speaking response based on the following criteria:
  1. Pronunciation
  2. Fluency and Coherence
  3. Grammatical Range and Accuracy
  4. Lexical Resource (Vocabulary)
You will receive a score, feedback, and a IELTS report on each speaking criteria. The average score for all criteria will be converted to a score out of 9.

1. If your overall score is an average of 5.25, your band score will be increased to 5.5.
2. If your overall score is an average of 5.75, your band score will be increased to 6.
3. If your overall score is an average of 5.1, your band score will go down to 5.
4. If your overall score is rounded up or down to the nearest 0.5 or whole score as shown above.

Band Pronunciation
Fluency and Coherence
Grammatical Range and Accuracy
Lexical Resource (Vocabulary)
9 • uses a full range of pronunciation features with precision and subtlety
• sustains flexible use of features throughout
• is effortless to understand
• speaks fluently with only rare repetition or self-correction;
• any hesitation is content-related rather than to find words or grammar
• speaks coherently with fully appropriate cohesive features
• develops topics fully and appropriately
• uses a full range of structures naturally and appropriately
• produces consistently accurate structures apart from ‘slips’ characteristic of native speaker speech
• uses vocabulary with full flexibility and precision in all topics
• uses idiomatic language naturally and accurately
8 • uses a wide range of pronunciation features
• sustains flexible use of features, with only occasional
• is easy to understand throughout; L1 accent has minimal
effect on intelligibility
• speaks fluently with only occasional repetition or selfcorrection; hesitation is usually content-related and only rarely to search for language
• develops topics coherently and appropriately
• uses a wide range of structures flexibly
• produces a majority of error-free sentences with only very occasional inappropriacies or basic/non-systematic errors
•uses a wide vocabulary resource readily and flexibly to convey precise meaning
• uses less common and idiomatic vocabulary skilfully, with occasional inaccuracies
• uses paraphrase effectively as required
7 • shows all the positive features of Band 6 and some, but not
all, of the positive features of Band 8
• speaks at length without noticeable effort or loss of coherence
• may demonstrate language-related hesitation at times, or some repetition and/or self-correction
• uses a range of connectives and discourse markers with some flexibility
• uses a range of complex structures with some flexibility
• frequently produces error-free sentences, though some
grammatical mistakes persist
• uses vocabulary resource flexibly to discuss a variety of topics
• uses some less common and idiomatic vocabulary and shows some awareness of style and collocation, with some inappropriate choices
• uses paraphrase effectively
6 • uses a range of pronunciation features with mixed control
• shows some effective use of features but this is not sustained
• can generally be understood throughout, though mispronunciation of individual words or sounds reduces
clarity at times
• is willing to speak at length, though may lose coherence at times due to occasional repetition, self-correction or hesitation
• uses a range of connectives and discourse markers but not
always appropriately
• uses a mix of simple and complex structures, but with limited flexibility
• may make frequent mistakes with complex structures
though these rarely cause comprehension problems
• has a wide enough vocabulary to discuss topics at length and make meaning clear in spite of inappropriacies
• generally paraphrases successfully
5 • shows all the positive features of Band 4 and some, but not
all, of the positive features of Band 6
usually maintains flow of speech but uses repetition, self
• correction and/or slow speech to keep going
• may over-use certain connectives and discourse markers
• produces simple speech fluently, but more complex
communication causes fluency problems
• produces basic sentence forms with reasonable accuracy
• uses a limited range of more complex structures, but these usually contain errors and may cause some comprehension
• manages to talk about familiar and unfamiliar topics but
uses vocabulary with limited flexibility
• attempts to use paraphrase but with mixed success
4 • uses a limited range of pronunciation features
• attempts to control features but lapses are frequent
• mispronunciations are frequent and cause some difficulty
for the listener
• cannot respond without noticeable pauses and may speak slowly, with frequent repetition and self-correction
• links basic sentences but with repetitious use of simple connectives and some breakdowns in coherence
• produces basic sentence forms and some correct simple sentences but subordinate structures are rare
• errors are frequent and may lead to misunderstanding
• is able to talk about familiar topics but can only convey basic meaning on unfamiliar topics and makes frequent errors in word choice
• rarely attempts paraphrase
3 • shows some of the features of Band 2 and some, but not
all, of the positive features of Band 4
• speaks with long pauses
• has limited ability to link simple sentences
• gives only simple responses and is frequently unable to
convey basic message
• attempts basic sentence forms but with limited success, or relies on apparently memorised utterances
• makes numerous errors except in memorised expressions
• uses simple vocabulary to convey personal information
• has insufficient vocabulary for less familiar topics
2 • Speech is often unintelligble
• pauses lengthily before most words
• little communication possible
• cannot produce basic sentence forms • only produces isolated words or memorised utterances
1 • no communication possible
• no rateable language
• no communication possible
• no rateable language
• no communication possible
• no rateable language
• no communication possible
• no rateable language
0 • does not attend • does not attend • does not attend • does not attend
Sample Answers
Speaking test part 2: candidate task card

Describe an advertisement that persuaded you to buy a product.

You should say

  • What advertisement it was

  • Was it shown on TV, radio or newspaper

  • What was good about that advertisement

Explain why you think that advertisement made the product seem attractive.

Sample Answer 1
There have been a few different instances in which an advertisement has convinced me to buy something. Most recently, it was an ad I saw this morning on my way to the coffee shop.

When I was driving this morning, I passed an advertisement on a sign, like a small poster. The sign showed some scrambled eggs pictured next to two delicious looking pieces of toast and a steaming hot cup of coffee. As soon as I saw it, I immediately felt a growl in my stomach and I realized that I was quite hungry! Curious what the sign was promoting, I looked below the picture of the breakfast and saw that the coffee shop nearby was giving away a free cup of coffee with every breakfast order. So, the next thing I did was walk into the coffee shop and order the breakfast from the picture to go!

I think that the ad was especially effective in convincing me to spend money for two reasons. The first is that the picture made the food look very appetizing, which appealed to me a lot since I was so hungry. Secondly, the promotion being advertised was actually a good deal and allowed me to save some money on a cup of coffee, which I still would have bought otherwise. That advertisement was really well-done.

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IELTS Speaking Vocabulary Lesson - Advertisements
Useful vocabulary for Part 3 questions about advertising

What types of advertising do you like?

Back in the day, I used to enjoy those catchy jingles on prime-time TV. Normally, at least one in ten TV commercials would have some kind of entertaining slogan that could really crack me up. Sadly, with all the banal Internet ads these days, creative advertisements are few and far between.

Billboards and newspaper ads are about the only types of advertising I can tolerate. And only because I can easily pay no attention to them whatsoever. This is not the case with all those annoying pop-ups on the Internet or the notorious commercials on TV that abound during prime-time viewing.

What types of advertising do you dislike?

I detest various forms of covert advertising, which are plentiful, if you ask me. Sometimes, you find and watch a decent film, only to realise that it is packed with product placement. As far as I am concerned, such forms of advertising have no accountability to the public and should be banned.

Internet ads, especially on Google and Facebook, can get really annoying. There are times my newsfeed is drowning in ads and my inbox is flooded with spam emails. Some of them are rather attention-grabbing, but on closer inspection, they almost always have hidden disclaimers.

What popular types of advertising are there in today’s world?

Internet ads are definitely all the rage. Some of them are quite creative, using vigorous words and entertaining slogans. One must be wary of false advertising, though, as the Internet abounds with companies that lack integrity.

Gone are the days of those Madison Avenue provocative advertisements, full of celebrity endorsements, misleading words, and exaggerated claims. Today, only genuine types of advertising count. In my opinion, testimonials from real customers and word-of-mouth advertising reign supreme.

Why do you think there are so many advertisements nowadays?

I believe it has become immensely hard to get your product or service noticed. In the past, transit advertising and promotional flyers could do the trick. In this day and age, advertising calls for utmost creativity, and one must truly excel in guerilla marketing to succeed.

Unless your business has a strong focus on the local community, you need to get inventive with advertising. Luckily, there is no shortage of forms of advertising out there. From catchy tunes on the radio to telemarketing to cold calling, you’d be hard-pressed to not know how to stand out.

What are the various places where we see advertisements?

One curious aspect of advertising is that its old forms don’t seem to go anywhere. They are here to stay, and in this day and age, you can see the non-intrusive Google ads and the good old aggressive sponsorship alike. It seems that there is no escape from advertising.

It is my strong belief that various types of advertising evolve in parallel with media. Take classified ads, for example. In the past, you would only see them in newspapers and magazines, but nowadays, you can notice them on TV and on the Internet alike.

Types of advertisements

  1. Commercials/TV commercials/Commercial advertising
  2. Promotional flyers
  3. Classified advertisements/classified ads/newspaper ads
  4. Internet ads (Facebook/Google ads/internet pop-ups)
  5. Billboard: a large outdoor board for displaying advertisements; 
  6. Covert advertising: The phrase "covert advertising" refers to advertising that is hidden in other media, such as an actor in a movie drinking a Coca-Cola. It is referred to as "covert" because it is not direct advertising, but subliminally viewers often notice the product.
  7. Transit advertising: Transit advertising is advertising placed in or on modes of public transportation or in public transportation areas
  8. Sponsorship: money that is given, usually by a company, to support a person, organization or activity
  9. Guerrilla marketing: Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service
  10. Telemarketing
  11. Cold calling:  make an unsolicited visit or telephone call to (someone), in an attempt to sell goods or services.
  12. Testimonial: a formal written statement about the qualities of a product or service.
  13. Product placement: a form of advertising in which a product appears or is mentioned as part of a film or television programme
  14. Celebrity endorsement: An endorsement is a form of public support or approval. Endorsements are given to politicians and products. If you give something an endorsement, you're basically saying "I approve of this person or product."

Primetime: the time at which a radio or television audience is expected to be at its highest.

Jingle: a light ringing sound such as that made by metal objects being shaken together.

Word of mouth: If news or information passes by word of mouth, people tell it to each other rather than it being printed in written form.

Slogan: a short and striking or memorable phrase used in advertising.

Provocative: If you describe something as provocative, you mean that it is intended to make people react angrily or argue against it.

Positive and negative impacts of advertising on society

The positive impact of advertising

The negative impact of advertising

For customers:

Help consumers choose between different goods/make informed choices about different goods

For companies:

Be vital/indispensable to sales

Reach the target audience

Promote/spread brand awareness

Level the playing field

Social advertising inform people of social issues such as drunk driving and drug abuses

Entice/sway/lure consumers to purchase goods that are not of necessity

Buy things impulsively

Customers are swayed by false advertising

False advertising is the use of false, misleading, or unproven information to advertise products to consumers.

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