ielts guide

IELTS Speaking Vocabulary - Advertising

James Liu October 12th, 2021

In this video, you are going to learn some great vocabulary you can talk about advertising. This video will be very, very helpful if you are taking the IELTS because they often ask you to talk about advertising in the IELTS speaking part 2 and 3.


Types of advertisements

  • Commercials/TV commercials/Commercial advertising, during primetime viewing/primetime TV
  • Promotional flyers
  • Classified advertisements/classified ads/newspaper ads
  • Internet ads (Facebook/Google ads/internet pop-ups)
  • Billboards
  • Telemarketing, cold calling
  • Covert advertising
  • Transit advertising
  • Sponsorship
  • Guerrilla marketing

Vocabulary to describe the advertisements you like or don’t like:



Catchy jingle/have catchy tunes


Creative advertisements 

Entertaining slogan

Vigorous words


Testimonials, word of mouth

Celebrity endorsement

Product placement


Provocative advertisements 

Attention-grabbing => slogan

Exaggerated claims

Misleading words 


Hidden disclaimers


My facebook/newsfeed/email inbox is drowning in ads

My facebook/newsfeed/email inbox is flooded with ads/spam mails


Be wary of false advertising

Some ideas about the positive and negative impacts of advertising on society:

The positive impact of advertising

The negative impact of advertising

For customers:

Help consumers choose between different goods/make informed choices about different goods


For companies:

Be vital/indispensable to sales

Reach the target audience

Promote/spread brand awareness

Level the playing field


Social advertising inform people of social issues such as drunk driving and drug abuses

Entice/sway/lure consumers to purchase goods that are not of necessity


Buy things impulsively

Customers are swayed by false advertising

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