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IELTS Speaking Vocabulary - Advertising

James Liu February 16th, 2020

In this video, you are going to learn some great vocabulary you can talk about advertising. This video will be very, very helpful if you are taking the IELTS because they often ask you to talk about advertising in the IELTS speaking part 2 and 3.

 

Types of advertisements

  • Commercials/TV commercials/Commercial advertising, during primetime viewing/primetime TV
  • Promotional flyers
  • Classified advertisements/classified ads/newspaper ads
  • Internet ads (Facebook/Google ads/internet pop-ups)
  • Billboards
  • Telemarketing, cold calling
  • Covert advertising
  • Transit advertising
  • Sponsorship
  • Guerrilla marketing

Vocabulary to describe the advertisements you like or don’t like:

Like

dislike

Catchy jingle/have catchy tunes

 

Creative advertisements 

Entertaining slogan

Vigorous words

 

Testimonials, word of mouth

Celebrity endorsement

Product placement

 

Provocative advertisements 

Attention-grabbing => slogan

Exaggerated claims

Misleading words 

 

Hidden disclaimers

 

My facebook/newsfeed/email inbox is drowning in ads

My facebook/newsfeed/email inbox is flooded with ads/spam mails

 

Be wary of false advertising

Some ideas about the positive and negative impacts of advertising on society:

The positive impact of advertising

The negative impact of advertising

For customers:

Help consumers choose between different goods/make informed choices about different goods

 

For companies:

Be vital/indispensable to sales

Reach the target audience

Promote/spread brand awareness

Level the playing field

 

Social advertising inform people of social issues such as drunk driving and drug abuses

Entice/sway/lure consumers to purchase goods that are not of necessity

 

Buy things impulsively

Customers are swayed by false advertising

 
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