IELTS Speaking Vocabulary - Advertising
In this video, you are going to learn some great vocabulary you can talk about advertising. This video will be very, very helpful if you are taking the IELTS because they often ask you to talk about advertising in the IELTS speaking part 2 and 3.
Types of advertisements
- Commercials/TV commercials/Commercial advertising, during primetime viewing/primetime TV
- Promotional flyers
- Classified advertisements/classified ads/newspaper ads
- Internet ads (Facebook/Google ads/internet pop-ups)
- Billboards
- Telemarketing, cold calling
- Covert advertising
- Transit advertising
- Sponsorship
- Guerrilla marketing
Vocabulary to describe the advertisements you like or don’t like:
Like | dislike |
|---|---|
Catchy jingle/have catchy tunes Creative advertisements Entertaining slogan Vigorous words Testimonials, word of mouth | Celebrity endorsement Product placement Provocative advertisements Attention-grabbing => slogan Exaggerated claims Misleading words Hidden disclaimers My facebook/newsfeed/email inbox is drowning in ads My facebook/newsfeed/email inbox is flooded with ads/spam mails Be wary of false advertising |
Some ideas about the positive and negative impacts of advertising on society:
The positive impact of advertising | The negative impact of advertising |
|---|---|
For customers: Help consumers choose between different goods/make informed choices about different goods For companies: Be vital/indispensable to sales Reach the target audience Promote/spread brand awareness Level the playing field Social advertising inform people of social issues such as drunk driving and drug abuses | Entice/sway/lure consumers to purchase goods that are not of necessity Buy things impulsively Customers are swayed by false advertising |
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