IELTS Speaking Vocabulary - Advertising
In this video, you are going to learn some great vocabulary you can talk about advertising. This video will be very, very helpful if you are taking the IELTS because they often ask you to talk about advertising in the IELTS speaking part 2 and 3.
Types of advertisements
- Commercials/TV commercials/Commercial advertising, during primetime viewing/primetime TV
- Promotional flyers
- Classified advertisements/classified ads/newspaper ads
- Internet ads (Facebook/Google ads/internet pop-ups)
- Telemarketing, cold calling
- Covert advertising
- Transit advertising
- Guerrilla marketing
Vocabulary to describe the advertisements you like or don’t like:
Catchy jingle/have catchy tunes
Testimonials, word of mouth
Attention-grabbing => slogan
My facebook/newsfeed/email inbox is drowning in ads
My facebook/newsfeed/email inbox is flooded with ads/spam mails
Be wary of false advertising
Some ideas about the positive and negative impacts of advertising on society:
The positive impact of advertising
The negative impact of advertising
Help consumers choose between different goods/make informed choices about different goods
Be vital/indispensable to sales
Reach the target audience
Promote/spread brand awareness
Level the playing field
Social advertising inform people of social issues such as drunk driving and drug abuses
Entice/sway/lure consumers to purchase goods that are not of necessity
Buy things impulsively
Customers are swayed by false advertising
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